Data & lead acquisition

Find the data and the buyers, pull them into one place, keep it clean — retrieval, enrichment, and lead capture wired straight into your systems.

Updated 2026-07-13

Details

What this is

Lead list building, B2B data enrichment, and web scraping for lead generation — delivered as a pipeline you own, not a list you buy once and watch go stale. We pull data from wherever it lives — a public directory, a licensed database, a login-gated portal, a folder of PDFs — then structure it, dedupe it, enrich it, and wire it into your CRM so nobody re-keys a record. Engagements typically run $8,000 to $25,000 and end with scheduled, monitored jobs, not a CSV.

The problem we usually walk into

The data a sales team needs is real, but it’s scattered. Some of it sits behind a login on a vendor portal. Some is in a public directory that renders entirely client-side. Some is in three spreadsheets that disagree with each other. And the CRM is full of the same company entered four times under slightly different names. Nobody trusts the numbers, so people re-key by hand, and the pipeline rots a little more every week.

This service is the plumbing that fixes that: retrieve the data from wherever it lives, structure it, dedupe it, enrich it, and wire capture straight into your systems so a human never re-types a record.

How we retrieve

Most “scraping” guides assume a static HTML page. In practice the pages worth pulling from are JavaScript apps — the listing only exists after the client-side code runs and the XHR calls come back. We drive a real browser for those with Playwright: it executes the page the way a user’s browser does, waits on the network, and reads the DOM after render. That handles single-page apps, infinite-scroll lists, and the login-gated portals where the data you’ve licensed actually lives.

For sources that expose a real API, we skip the browser entirely and hit the endpoint — it’s faster, cheaper, and less brittle. The decision of which path a given source takes is made per source and written down, not left to chance.

Web pages aren’t the only thing worth extracting from. The same discipline applies to documents — PDFs, scans, statements — where the stakes are usually higher because the numbers feed real decisions. For a mortgage brokerage we built an extraction pipeline that auto-fills only the fields it can defend: two independent sources agreeing, normalized, high confidence, and a question back to the borrower when it can’t be sure. If your data problem is a filing cabinet rather than a website, it’s still this service.

One thing worth knowing if SEO and AI visibility matter to you: the crawlers behind AI answers mostly don’t run JavaScript. An analysis of 569 million GPTBot requests found AI retrieval crawlers fetch the raw HTML and skip client-side rendering. If your own content only appears after JS runs, those crawlers see an empty shell. Same problem we solve when retrieving — just pointed the other way.

Where the data lands

Everything goes into Postgres. We run on Neon — serverless Postgres that branches like Git, so we can stand up an isolated copy of the schema to test a migration or a new source against, then throw it away. Retrieval and enrichment run as scheduled jobs with monitoring on them; when a source changes its markup or an API starts returning errors, the job fails loudly and we hear about it, instead of silently writing garbage for a week.

Deduplication happens before anything reaches your CRM. Companies get matched on normalized name, domain, and identifiers rather than exact string equality, so “Acme, Inc.” and “ACME Inc” collapse into one record instead of two. Same for contacts. The cleaning rules live in code and get re-applied on every run, so the database doesn’t drift back into a mess after the first pass.

Lead sourcing, honestly

We source leads from public and licensed data and we respect platform terms. That’s not a disclaimer — it’s an engineering constraint that shapes the build. Sources that prohibit automated collection don’t go in the pipeline. We’d rather hand you a smaller list you can use without risk to your domain or brand than a bigger one that gets an account banned or violates a contract. If a source you want is off-limits, we’ll tell you why and find a compliant alternative.

“Is it legal” rarely has a one-word answer, and we don’t pretend it does. Whether the data is public or gated, what the terms say, whether personal data is involved, what you’ll do with the result — we work through those questions per source, in writing, before anything ships.

What you get

  • Data-source retrieval and structured extraction, API-first where possible and browser-driven where necessary
  • Lead-sourcing and enrichment pipelines that re-run on a schedule and don’t quietly rot
  • Deduplication and cleaning applied on every run, not just once
  • Capture wired straight into your CRM, no manual re-entry
  • Monitored sync jobs that fail loudly when a source changes

FAQ

Questions, answered

Our data is scattered across tools and spreadsheets. Can you consolidate it?

That's the first thing we do on-site — retrieve it, structure it, dedupe it, and put it somewhere you can actually query.

Is the lead sourcing compliant?

We use public and licensed sources and respect platform terms. We don't do anything that puts your domain or brand at risk.

Is scraping legal for our use case?

Sometimes, and it's a per-source legal question rather than a blanket yes. What matters is whether the data is public or login-gated, what the source's terms say, whether personal data is involved — privacy law such as GDPR or Australia's Privacy Act applies no matter how public a record is — and what you intend to do with it. We assess every source against your use case before it enters the pipeline, and where the honest answer is "this exposes you," we don't build it. We're engineers, not lawyers; for contract-heavy calls, yours gets the final word.

What sources can you not use?

Sources whose terms prohibit automated collection, login-gated data you don't hold a license to extract, anything that requires defeating CAPTCHAs or anti-bot protections, and personal data that can't lawfully be used for outreach in your target market. When a source is off-limits we say so, explain why, and find a compliant alternative — a smaller list you can use safely beats a bigger one that risks an account ban or a breached contract.